The Dataracks Gold Standard is the foundation of Dataracks, Inc. It encompasses the values and philosophy by which we operate and envision the future. The Dataracks Credo is “Distinct or Extinct”, it is the rhythm in which our organization moves, what we mean by that is, we believe that either our company truly achieves distinction while we can and continue to evolve or we will be forced into extinction by the hands of history.
We realize that throughout time we will be imitated and clone attempts will be made however this fact alone allows us to even further realize that Dataracks truly needs to be a different kind of company to do business with; one that truly values the trust of the customer and understands that more times than not we are given only one opportunity to live up to our name. Starting with the CEO, Dataracks’ management team embodies the strengths and qualities that ensure we deliver on our promises and live up to our name, in gold.